CASE STUDY:
Download this TechTarget case study to learn how TIBCO achieved true marketing transformation through the use of TechTarget marketing technology.
WEBCAST:
Watch this brief video to hear from Barry Magee, Director of Business Intelligence at Citrix, as he recounts how the Citrix sales team quickly adopted TechTarget’s Priority Engine, and the benefits it helped them realize.
WHITE PAPER:
Read this research brief to understand why SiriusDecisions recommends operating demand creation programs that incorporate messaging and offers targeting the most critical roles within these buying groups, and how to avoid missed buying signals.
WEBCAST:
In this webinar, Eric Wittlake, Sr. Marketing Analyst, TOPO, discusses new use cases and applications for intent data that reach beyond just account based strategies and explores how entire go-to-market teams are using it to significantly improve results for each function within the team.
EZINE:
In this issue, we look at how employers can check staff criminal records and get industry views on the progress of the partnership between IBM and Apple.
EBOOK:
This expert guide examines the ways in which companies are utilizing marketing automation software and customer personalization techniques to better target customers.
EGUIDE:
Companies that want to grow often focus on the wrong tactics in their sales management strategy. This can not only lead to missed opportunities, but also to a waning sales culture. In this expert e-guide, discover 4 myths about sales management strategy and 5 tactics that will help you strengthen your sales culture.
EGUIDE:
In this expert e-guide, we explore 5 key steps to building a comprehensive digital transformation strategy that helps you craft positive experiences for your customers and employees.
WHITE PAPER:
Access this white paper to find out how to leverage modern CRM technology, like social integration, to build a better sales team and deliver the results your business needs.
