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Whether your goal on the web is to inform, sell, entertain, or persuade, your site needs to meet the expectations of today's Internet users. Rich web pages, rapid fire communications, huge software downloads, and an expanding universe of digital media require a new approach to content delivery. Read this paper to see what Limelight has to offer.
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When sales and marketing talk about lead generation, tensions often arise. While disagreements are normal, there are important steps you can take to prevent them from undermining what you’ll need to continuously improve. Find out what those steps are – and how to successfully take them – in this expert e-book.
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Customers expect your operations to be instant, seamless and insightful so that each interaction is fast and effective. Access this fascinating white paper today to learn about expert solutions for improving business operations so as to effectively cater to customer interactions.
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In this resource, learn about a family of CRM applications that can help you deliver engaging, differentiating customer experiences with marketing, sales, and service capabilities.
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Output Management empowers IT and business users to achieve operational efficiency with reports generated by ERP systems. The system needs to be flexible and scalable enough to cope with the increasing volume of a growing business. This white paper discusses factors influencing output management solution implementations.
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SMS is emerging as one of the most effective means of communication -- short, digestible messages sent rapidly to the right users. In this white paper, you'll find a 4-step guide to deploying an SMS strategy for customer relationship management (CRM) and marketing.
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This brief resource introduces an open source software platform that includes Hadoop components for distributed processing and big data management.
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Many marketing teams are touting the benefits of a marketing automation platform. But many CEOs and other executives are still wondering, "What's the urgency? Is marketing automation really worth the investment?" Find out the answers to those questions in this informative white paper.
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While social media offers your business a variety of opportunities to grow its customer base, increase brand awareness, and drive revenue, those benefits are unattainable without a solid strategy in place. To realize your social media goals, you need to first determine metrics and measurements of your strategy's success.
